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In 1993, she answered a help wante newspaper ad for someone with a lega l background to work in the realestate industry. "I thoughrt I would do real estate from this end of the andthe negotiating," says Hurley. That's when she joined in where she now works as a real estate andleasing manager. In that she has dealt with all aspects of commercialoreal estate, including positioning of properties for financ and development, construction, leasing and management. Pinelocy Management generates morethan $10 million in lease, warehousr and agriculture revenue annually. It also managesa parcels of landthroughout Florida.
The properties it has availabled for lease include the Marketat Southside, Southpointe, Pineloch Industrial Park and Southside. Orlando Business Journal recentlgy spent some time with Hurley to find out whered the commercial real estate and leasing marketis OBJ: What was your first job in commerciaol real estate? Hurley: Working at Pineloch on the business side. I found the transitiob very easy. I interned with a commercialp real estate attorney in collegr and they hired me whenI graduated. Transitioning from the law side to the businesss side of real estate was prettyh natural because I had experience in contracteand closing.
OBJ: What is the biggest leasinfg deal you've recently handled? Hurley: Two dealsx with OBJ: What do you consided your secret to success in leasingup Pineloch'zs commercial properties? alternative use. If you have a 57,000-square-fooyt warehouse distribution building, you think outsidr the box and convert the facads to fitthat building. We have marketecd our business park as a viable alternativr for the downtownofficer user. It has below-downtown prices that will provideamplew parking.
OBJ: You were appointeds to a three-year term on the National Association of Industrial Office PropertiesNational Forums' 22-member Business Park Development Forum, which was held in Hollywood on Oct. What ideas came out of that forum that you planto implement? Hurley: The vacancies in Central Floridaa business parks are dropping and the leasw rates are rising. What I found by listeningb to other members of the foruk is that Central Florida is in a good placde when it comes to circumstancdeand opportunity. Because of the forecasts, we are able to creates our own demand. While our vacancy was dropping, the otherd markets' vacancies were rising.
Their vacancies are over 30 where ours are maybe 2 They aren't in a position to creatde demand as we are. we all experience labor and constructiommaterial costs. OBJ: You also spearheaded the NAIOlPDevelopers Showcases, which were very successful in 2004 and 2003. To what do you attributes their success? Hurley: I had a great committee behindme -- no one person can develop a program like Our main focus is to get the brokers in the industry who are non-NAIOPl members involved. It was time to stop preachinv to the choir and draw them in so the othet developers would have the opportunity to showcaseto non-NAIOPP folks. OBJ: What's the greatest challenge your industrytis facing?
Hurley: The ability to remain focused and be diligenty about what the market is doing today. It'z a dynamic, vibrant market, but the challenge is to be focuseed on what it will hold inthe future. Think beyoncd now as you negotiate long-term Make those deals
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