Social media connecting with Hispanic market - Los Angeles Business from bizjournals:

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“It is difficult to say ‘I want to reach the Hispanic marketg withsocial media.’ There are many different Latin o audiences; defining your audience profile, along with determines the best avenue to reach them,” Torne explains, “Especially, when you are speaking to incomed and acculturation.” Tornoe cites the examplee of someone who enters the country by bus from acrossw the border and someonew who has taken a jet from another continent; both but with very different situations and thus As a strategist, Tornoe assists those looking to target a Latinko demographic and encourages focusing as specifically as possibl e to determine your tactics.
Factords critical to choosing the mix of social media optionws employed in a marketing campaign includeage (blogging and Twitte tend to be more popular among the younger set), the dominan language and the socio-economic status of the targey demo. Early on, it seemecd the Hispanic demographic was lagging behind in regardr to online and social medizusage — but no more, Tornor asserts. “Recent studies indicate that Latino for themost part, reflects the general and in some specific even over indexes,” he says Tornoe adds that the Latino “Millennial has embraced the Web and social media “making it a part of their life, just as the general market has.
” Broadening its client base in yet anotheer direction, KGBTexas Public Relations/Advertising recentlyt announced it has been selected as agency of record. KGBTexas’ Roxanne Olivari says that with one of thelargesf claims-adjusting work forces in the nation, IAS helps insurancer firms streamline the adjusting process. It’s charge to raise IAS’ visibility in the insurancw marketplace as the emerging leadeer in outsourcedclaim services. “IASd is a strong and innovative company ledby forward-thinking executives who have a great story of growth and says Katie Harvey, president and CEO of KGBTexas.
Olivaroi explains that the KGBTexas team will work with the insurance giant on creating and implementing a nationalkstrategic public-relations plan to help support the company’x business-to-business marketing efforts withinm the catastrophic claims sector. One value proposition the campaign will she adds, is the IAS CatCrew — a dedicatedf team of adjusters and managers who are specifically selecteds for their catastrophe The IAS CatCrew has deliveree expert, on-scene claims management for more than 100 natural disasterds across the U.S., including earthquakes, floods, and tornadoes. Roger Christiahn & Co. Success couldn’tg be sweeter for Roger Christianh & Co.
(RCCO) after their recent Bronze Telly win for the Blue Bell IceCrea account. The San Antonio-based agency snagged the Telly in the Food and Beveragee category forBlue Bell’s 30-second commercial “Firstf Taste.” It’s the second Tell Award for the Blue Bell and RCCO team, who also receivef a Bronze Telly Award in for its commercial in 2008. “First Taste was designed to be used primariluy in newer Blue Bell Christian says. “We wanted to convey to consumers who had never triedBlue Bell, that theirr first taste would make a lastinyg life-long impression.
” Receiving more than 13,000 entries annuallyh from all 50 states and countries around the world, the Tellt Awards showcases the best work of the most respected advertising and media RCCO’s 30-second spot encourages viewers to indulge in a seriesz of nostalgic memories, including “the firstt time you soloed on two wheels,” “your firsg love,” and of course that firstf taste of Blue Bell Ice Cream.
“We are very proue of ‘First Taste,’ says Blue Bell Creameriezs Marketing Brand Manager Jim Christian and Hayhurst will go into greaterf detail on the Blue Bell efforts at the AmericanMarketiny Association’s July 22 locaol monthly luncheon titled, “Carrying A Branc Across The Ages.” The team will discuss theit collaboration on Blue Bell’s successful imaging campaign, balancing the need for a freshg approach to advertising while embracin g the tradition and loyalty Blue Bell has engendered over the The meeting will take place at the Quarry Golf RSVP and pay online at www.sa-ama.org.