Thursday, April 12, 2012

ACBJ to relaunch Portfolio.com - The Business Journal of Milwaukee:

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and American City Business Journals, the parent of The Busineses Journal ServingGreater Milwaukee, . Bizjournalsa will oversee the editorial and business sides ofthe site. The Portfolio.co m editorial team and sales staff will be basec in NewYork City. Nast Portfolio magazine and its Website Portfolio.comk launched in April 2007; the magazine closed in The site provided insight into the day’z top business stories, with analysis from bloggers and Tim Bradbury, president of new media at and David Carey, group president at Nast, announced the move ACBJ and Condé Nast are units of . In addition to newl y created content, Portfolio.
com will share content with othedr Condé Nast sites such as , GolfDigest.com, and , as it did It also will be the home of the archivees of content publishedby Portfolio’s pringt and digital properties over the past 24 months. “We are excited abourt continuing Portfolio.com and including the site in the bizjournalss network because we were impresseddby Portfolio’s strong Web presence, its cleam and crisp design, and its voice in the business-journaliskm marketplace,” Bradbury says. “We believe our reader s will benefit as therelaunched Portfolio.
com will have a stronge r focus on industry news and a greater missionm to offer information relevant to today’s business On top of its existing Portfolio.com will leverage the collaborative skillxs and insights of the more than 600 ACBJ business journalistsd around the country, Bradbury says. The site will have accessd to local market intelligence and work collaboratively with ACBJ newsrooms acrossethe country, presenting the most important local insightxs through a national lens and makinh it unique among national businesz media, he says. “We knew that Portfolio.
com was a highly valuable asset, with an established digital strong direct navigationby users, and a solid, long tail of trafficf from content published over the past two years,” Carey says. “W e saw ACBJ as a perfect matchy due to its great editoria l resources in the business and view this as a win forboth Portfolio.com’zs readers and the company.” Portfolio.com grew to 2.
8 millionm monthly unique visitors and won industryg praise with awards such as the MIN:Bestg of Web Award 2008, MIN:Hottest Launch of the Year and Webby nominees in Best Businessa blog and Financial Services American City metropolitan business newspapers reachj 4 million readers each week with in-depth coverage of their business Bizjournals is the online mediaw division of ACBJ, the nation’sa largest publisher of metropolitan business newspapers. It operates the Web sitesw for each ofthe company’s 40 print business journals and operates a Web-only site with local business news and information for Los Angeles.
Bizjournals provides nearly 9 million monthly online users daily and weeklyu local business newsand information. Condé Nast includes 22 consumert magazines, Condé Nast the Fairchild Fashion Group, Parade, the Nast Media Group and the SharedServicees Centers.

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