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According to the new report, Facebook usersa logged 13.9 billion minutes on the site in making it the most popular social networkin g site onthe Web. was the seconde most popular social networking site with abouf 5 billion minutes spent loggedin April. Twitter logge d roughly 300 million minutes, and LinkedI n about 202 million. According to the Nielsen total minutes spent on social networkingf sites has increased 83 percent Twitterhad far-and-away the fastest growtg over the past year -- with about 37-times more minutea spent on the site in April 2009, compare d to April of last Facebook also posted rapid growth, with a seven-fold increass over last year.
“We have seen some major growtgh in Facebook during thepast year, and a subsequenr decline in MySpace. Twitter has come on the scene in an explosivre way perhaps changing the outlook for theentirer space,” said Jon Gibs, Nielsenj vice president, online media and agenchy insights. “The one thing that is cleat about social networking is that regardless of how fast a site is growin or how bigit is, it can quickly fall out of favofr with consumers.” While Facebook has become the top dog in the socialk networking space, MySpace is the leader in online With 121 million video streams, MySpace.cokm was the No.
1 social networking destination when ranked by streamss and total minutes spent viewing MySpace visitors spent 384 milliomn minutes viewing video onthe site, with an averagd of 38.8 minutes per viewer. In Facebook visitors spent only 114 million minutes viewing video in with an averageof 11.2 minutes per videok viewer. The Nielsen Co. is a global informatioj and media company specializing inconsumefr information, television and othee media measurement.
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