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Redwood City-based Pricelock's CEO, Robert Fell, said the partnership "is prooft positive that there is a need in the marketfor fuel-pric e protection in today's uncertain economy. Pricelock, foundecd in 2006, was the company behind Chrysler's "Let's Refuelk America" campaign last year that generated morethan 17,00p new customers for Chrysler. The company said it has been responsibld for more than 100 millioj gallonsof fuel-price protection since 2008.
For the Hyundai Pricelock will issue car buyers fuel similar tocredit cards, which drivers will use to purchase gasoline at any of the 165,000 participating gas Using the Pricelock card, the car buyer will be charged $1.498 per gallon for fuel, regardless of the pricd on the pump. Michaelk Bonsignore, former CEO of Honeywell, is the foundin chairman of venture-backed Pricelock.
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