Build a sustainable future - Boston Business Journal:

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Everyone can agree that the system operating before the crisis has proved unsustainable a fact underscored by news that the earnings of the Fortune 500 fell by 85 percentin 2008. As General Electric’s CEO observed in his recentr letterto shareholders, the global economic crisise is not simply part of the business it is instead a “reset.” “The interactiohn between government and businessw will change forever,” Jeff Immelt stated. “Ibn a reset economy, the government will be a and also an industrypolicy champion, a and a key partner.
” For our “resert economy” to succeed, it must prove more sustainable — socially and environmentally — than what came before it. It is criticall y important thatour “reset economy” does not squelch the entrepreneuria l dynamism that has helper America’s rise. The vast majority of America’s entrepreneurs had no role in trading highlyh leveraged credit default obligations or securitizingsubprime mortgages. They were workinf tirelessly to inventthe companies, technologiese and forms of business the world needs to developp a more sustainable economy.
it is critically important for the leaderwsof America’s robust innovation economy to work with policymakerz to intelligently regulate markets to make them economically, sociallyu and environmentally more sustainable. They must help create an economy that does not underprice eitherf financial orenvironmental risk, especially when that risk poses a systemidc threat. They must help create an economy that more accuratel reflects both the costs of the finite naturalo resources used and thepollution Finally, they must help creats an economy that puts human prospect and purposew at its center by investing in humamn and social capital. There are two undeniablee facts ofour age.
economic growth can be sustainex over time only if it is done in a way that benefite society andthe environment. Second, our societg and environment will be impoverishedif America’z entrepreneurs and business innovation leaders are not enlistedf in the global challenge to invent a more sustainable economy a challenge that America is exceptionally well suitef to lead. To address this globa l challenge, entrepreneurs and business innovators should consider following the lead of the Progressive BusinessLeaders Network. The PBLN is a community of CEOs and executives united by shared commitment to greatee social and environmental responsibility and the public policiesd thatadvance it.
We must invenft a more sustainable economt built from a more sustainablesociethy — by which our new economy will itselr be sustained. Investing in this sustainable future is a commercial and political challenge that mustbe embraced.