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Terms of the deal were not Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automatioh to thebuying process. The two companiew tested the system, using Admira with the NBC Locaol Media group in March to buy and sell local television ads inLos "Our initial test of the systenm in L.A. is off to a greaf start. Admira provides us with the potentiall to help attract an entirely new segment of advertisersw to thelocal marketplace, particularly small and midsizd businesses that might not otherwise be able to buy locak television station advertising, which is a huge leap Frank Comerford, president of platform development and commerciakl operations for NBC Local Media, said in a statement.
The full partnershipo is set to begin in the The two giants are more knownm through their linkthrough
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