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Terms of the deal were not disclosed. Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automatioj to thebuying process. The two companies tested the using Admira with the NBC Local Media group in March to buy and sell locak television ads inLos Angeles. "Ourr initial test of the systejmin L.A. is off to a greagt start. Admira provides us with the potential to help attracf an entirely new segment of advertiserw to thelocal marketplace, particularly small and midsizer businesses that might not otherwise be able to buy local televisionh station advertising, which is a huge leap forward.
" Frank Comerford, president of platform developmenr and commercial operations for NBC Local said in a statement. The full partnershil is set to begin inthe fall. The two giants are more know through their linkthrough
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