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Prudential Commercial Real Estate, whicbh officially opened its doors about twomonthxs ago, handles acquisitions and leasing, management and consultation of retail, industrial and special-use properties in four Northeast Florids counties and all over the country. “Jacksonville’x commercial real estate market offers more opportunities to prospectived corporations and investors than many other Florida said PrudentialNetwork Realty’ds founder, President and CEO, Linda “We see the commercial market as a greay opportunity for growth.
” Sherrer, who will continuw managing 300 residential said she’d been looking for someone in the commercialk industry to partner with for years, and finally foundd what she was looking for in commercial real estatr veteran Andre J. van She was impressed with van Rensburg’s globalk experience, education, his professional real estate designationb of Certified Commercial Investment Member and his belief in continuing education and decided to appoint him as president of the new Van Rensburg said he was lookingh for an alliance to create a nationap platform for his commercial realestate “The commercial animal and the residentialo animal are two very different van Rensburg said.
“Residential and commercial real estate practitioners have differentskill It’s a great advantagee for either to be able to use each other’w skills to provide full service to our customers. “We’res not a general real estate vanRensburg said. “We’rr specialized disciplines working hand-in-hand.” In Jacksonville, ther e are two real estate brands with both a residential and acommercial company: Coldwell Banker and Watson Realty. Jacksonville-based ’x founder and chair, Bill Watson, created about a decade aftef the residential companywas created.
Like the Prudential residential andcommercia companies, the Watson companies are house d in different areas of the same but share referrals and The system has been very successful, said Watson Realty President Ed Forman. “It is a perfecty fit for a residential brokerage to have a commercial Forman said. “Why not refer to your own company? There’w a great business opportunity” in having both. Benchmarkl and Coldwell Banker Devonshire Realty are ownesd by two different but Coldwell Banker Commercial President Nick Nicholson said the two stillkwork together.
In fact, the biggest advantage of having both franchises during a downturn is that agentsz can sell both residential andcommercial properties. Before joining the Prudentiak team, van Rensburg, who was born in South Africz and is nowa U.S. citizen, was the presideny of Ltd. in St. which will eventually close when all the ongoinhg business there is He moved to the United States 10years ago, after being the president and majoritgy stockholder of South Africa’s oldest ongoing real estatde company, Steer & Co. Commercial in Cape which was establishedin 1879.
The residential and commerciapl companies at Prudential will work as a partneringwhen applicable, cross-trainin on referrals and handing off leads to each Van Rensburg said he and his team of 12 also have identifiedr cycles in commercial real estatee in Jacksonville. He is planning to hire more employeesw based onthose cycles, two of whom will begi working in the next two Prudential Commercial is also capitalizing on othe r companies shrinking in the market by working with lender s on asset qualities for lender-owned properties, also know n as real estate-owned properties.
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